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(719) 890-9016 garret@apexcontentcompany.com

Owner & Editor — Walsenburg, Colorado

GARRET
McCULLAR

Born in California. Raised in Steamboat Springs. Built from the ground up. The story behind APEX Content Co. and why this business exists.

The Story

NOT YOUR
TYPICAL
MEDIA GUY.

I'm Garret McCullar. I was born in California and raised in Steamboat Springs, Colorado — so I know this state from the mountains down. Before I ever picked up a camera professionally, I was underground. A coal miner. I worked my way up to Operations Manager. That job taught me what real hard work looks like, what it means to be reliable, and what happens when you take precision seriously.

I've always had a passion for videography — shooting marketing videos for businesses, capturing experiences, telling stories through a lens. I started doing it on the side, then more seriously. I was good at it. But I was also deep into something else: SEO and digital marketing. Running campaigns, building brands online, driving real measurable results for businesses. Two completely different skill sets — and I had both.

Then I shot a video for a house. It was in an area that had been hard to sell. The house sold shortly after. That was the moment everything clicked. I dove into real estate videography — but I noticed something that nobody was talking about. Agents loved the videos. The quality was there. But the listings still weren't getting the attention they deserved. Great content, missing marketing.

So I asked myself: what if I combined both? What if instead of just handing an agent a great video, I drove that listing to the right audience through targeted advertising, social media branding, and content built to stop the scroll? Nobody in Southern Colorado was doing that. That's why APEX Content Co. exists.

The Journey

Early
Coal Miner → Operations Manager
Started underground in Steamboat Springs. Worked up to Operations Manager. Learned discipline, precision, and what it means to show up every day and get the job done right.
+8 Yrs
Videography & Marketing
Built skills in both cinematic videography and digital marketing simultaneously. Marketing videos for businesses, brand storytelling, SEO strategy, and social media campaigns.
Pivot
First Real Estate Video
Shot a video for a listing in a hard-to-sell area. The property sold shortly after. That single project revealed a gap in the market nobody was filling properly.
Now
APEX Content Co.
Southern Colorado's premier real estate media company. Cinematic video + professional photography + targeted marketing + SEO — all under one roof, all for one goal: sell the listing.
2026
65+ Projects & Growing
65+ projects in 2026 alone. Serving 5+ brokerages across Huerfano, Las Animas, Pueblo, El Paso, and Routt counties. Expanding into Colorado Springs and beyond.

THE GAP NOBODY
WAS FILLING.

Most agents have great content. Most agents have someone doing their marketing. But almost nobody has both working together — content built to stop the scroll, backed by advertising and social media strategy designed to drive that exact listing to the right buyer. I came from both worlds. I know what works on camera and I know what works in the algorithm. That combination is what makes APEX different from every other real estate media company in Southern Colorado.

The Problem
Great Video, No Reach
A cinematic listing video sitting on an agent's phone with 200 views doesn't sell property. Content without distribution is a missed opportunity. Every single time.
The Problem
Marketing With No Content
Running ads to a static MLS photo doesn't work in 2026. Buyers scroll past it. You need content that earns attention before you spend a dollar amplifying it.
The APEX Solution
Both. Together. Always.
We create the content and we drive it. Cinematic video produced at the highest level, then pushed to the right audience through targeted advertising, social branding, and SEO. One system. One goal.

By the Numbers

WHAT 8 YEARS
LOOKS LIKE

65+
Projects in 2026
Since February 2026 alone — listing videos, photography, drone aerials, branding packages, and marketing campaigns.
8+
Years Experience
8+ years combined experience in videography, SEO, digital marketing, and real estate content production.
5+
Brokerages Served
Preferred media partner for some of Colorado's largest brokerages across Southern Colorado and Colorado Springs.
6K
Drone Resolution
FAA-certified. DJI 6K drone. Every aerial captured at the highest resolution available for real estate media.

"I CAME FROM
THE MINES.
I BRING THAT
SAME STANDARD
TO EVERY LISTING
I SHOOT."

The Mission

APEX Content Co. was built with one purpose: to give real estate agents in Southern Colorado the same quality of content and marketing strategy that the biggest brokerages in Denver and Colorado Springs have — at a price that makes sense for this market.

I don't just make your listing look good. I make sure the right people see it. That means cinematic video that earns attention, photography that sells the feeling of the property, drone aerials that show the land the way it deserves to be seen, and a marketing strategy that puts all of it in front of qualified buyers — on the platforms they're actually using.

This is what I was built for. A coal miner who learned cameras, learned algorithms, and built a system that Southern Colorado agents can finally rely on.

Work With Garret

READY TO
GET STARTED?

Let's talk through your listings and build a plan.

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