APEX Content Co. wasn't built to be another media company. It was built to be the last one any agent in Colorado ever needs to call.
APEX Content Co. started with a simple observation: nobody in Southern Colorado was combining high-level production with a real marketing strategy behind it. Agents were getting handed a file and forgotten. Garret McCullar saw the gap and built a company to fill it.
What started as one person — a former coal miner with 16+ years in videography and digital marketing — has grown into a team built with a single mission: master every field, cover every market, and deliver at a quality level no solo operator can sustain.
Southern Colorado was never the destination. It was the starting point.
Meet the Team →Underground in Steamboat Springs. Worked up to Operations Manager. Learned discipline, precision, and what it means to show up every single day.
Built two skill sets simultaneously — cinematic video production and digital marketing strategy. Not as hobbies. As crafts.
Shot a listing in Forbes Park. It sold. That single project revealed a gap in the market nobody was filling properly.
Southern Colorado's premier real estate media company. A growing team. Every field. One standard.
Every market. Every field. Done at a quality nobody in this industry has seen before.
“One person can only go so far. I built this team because the goal was never Southern Colorado — the goal was all of Colorado. Every market. Every field. Done at a quality nobody in this industry has seen before.”
— Garret McCullar, Founder
APEX Content Co. was built to give real estate agents across Colorado the same quality of content and marketing strategy that the biggest brokerages in Denver have — at a price that makes sense for every market.
We don't just make your listing look good. We make sure the right people see it. Cinematic video, professional photography, drone aerials, and a marketing strategy that puts all of it in front of qualified buyers on the platforms they're actually using.
Most agents have great content. Most have someone doing their marketing. Almost nobody has both working together.
A cinematic listing video sitting on an agent's phone with 200 views doesn't sell property. Content without distribution is a missed opportunity every single time.
Running ads to a static MLS photo doesn't work in 2026. You need content that earns attention before you spend a dollar amplifying it.
We create the content and we drive it. Cinematic video pushed to the right audience through targeted advertising, social branding, and SEO. One system. One goal.
Let's talk through your listings and build a plan.