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The People Behind APEX

The team.

A growing roster of specialists built to master every field across every market in Colorado. This is who's doing the work.

Why a Team

One person can only go so far.

APEX Content Co. started as one person with a camera, a marketing background, and a plan that was always bigger than what one person could execute. Building a team wasn't a growth strategy — it was always the mission.

To cover every market in Colorado at the quality level APEX operates at requires specialists — world-class at their specific field, not generalists doing everything at 70%.

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6 Active Markets

Southern Colorado to the Front Range. Growing market by market.

One Standard

Every team member operates at the same level. No shortcuts. No exceptions.

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Every Field

Video, photo, drone, marketing, intelligence. A specialist for every service.

Growing

This team is the foundation. It's going to grow. The standard won't change.

G.
Garret McCullar
Founder & Owner

Born in California, raised in Steamboat Springs, Colorado. Before APEX Content Co. existed, Garret was underground — literally. A coal miner who worked his way up to Operations Manager through sheer discipline and a refusal to cut corners. That foundation never left him.

While building a career in operations, Garret was simultaneously developing two completely separate skill sets: cinematic videography and digital marketing. When he shot his first real estate listing and watched it outperform everything else in the market, the path became clear. Nobody was combining high-level production with a real marketing strategy. Garret saw the gap and built APEX Content Co. to fill it.

What started as one person with a camera and a plan is now becoming something bigger — a full team built to master every field and take over an entire state.

Founder · Director · Editor · Drone Pilot
F.
Fatima Belhseine
Business & Social Media Manager

Fatima is a marketing professional with a passion for turning ideas into content that actually connects — not just fills a feed. She has built her experience in digital marketing, social media strategy, content creation, and lead generation, learning how to balance creativity with real, measurable results.

Born in New York with both parents originally from Morocco, Fatima developed a strong appreciation for culture, storytelling, and connection from an early age. She's always been drawn to branding and understanding what makes people engage — what stops the scroll, builds trust, and turns attention into action.

At APEX, she's the force making sure the content we produce doesn't just look great — it reaches the right people and drives real results.

Marketing · Social Media Strategy · Content · Lead Generation
T.
Trey Medina
Field Operations & Videographer

Trey is a videographer built by discipline. Raised in a small mountain town in Southern Colorado where hard work was not optional — early mornings, long days, ranch work, and small-town values shaped who he was long before he ever picked up a camera.

Like a lot of young men, finding direction did not happen overnight. He faced setbacks. Made mistakes. Went through seasons where he had to take an honest look at who he was becoming and decide whether he was going to stay there or build something better. He chose discipline. Through fitness, education, and self-development, he turned struggle into purpose — learning that real change comes not from motivation, but from showing up when nobody is watching and doing the work anyway.

Today at APEX, he brings that same relentless mindset into every project. Whether in the field, behind the camera, or helping bring a property's story to life, he approaches every opportunity with one goal: Earn trust. Create excellence. Leave nothing on the table.

Field Operations & Videographer · Southern Colorado
A.
Adam Ford
Video Editor

Born and raised just outside of Detroit, Michigan, Adam's blue-collar upbringing taught him the value of hard work, dedication, and taking pride in everything he does. In 2020, he and his wife made the move to Southern Colorado after falling in love with the lifestyle, scenery, and outdoor culture — and six years later, Colorado is unquestionably home.

His background is as diverse as it is disciplined. Before transitioning fully into video editing and content creation, Adam programmed and operated precision CNC machinery, managed factory operations, and delivered medical supplies across Michigan. Every role reinforced the same qualities — adaptability, attention to detail, and the ability to perform under pressure. Since 2020 he has focused professionally on video editing and real estate media production.

Outside of work, he's passionate about music, gaming, sports, and the outdoors. A lifelong Detroit sports fan — One Pride, Go Blue, Go Tigers, DEEEEEEEEETROIT BASKETABALLLLLLL — who still holds out hope for a dominant Red Wings resurgence. His musical taste runs from Eminem and Detroit hip-hop legends to August Burns Red, Darko US, and Primus. He spends his free time hiking Colorado with his wife and their dog, Crixus.

Video Editor · Real Estate Media · Southern Colorado
Growing the Roster

This team is just getting started.

APEX Content Co. is actively building its roster of specialists. The goal is the best in every field operating under one roof across every major market in Colorado. If you're world-class at what you do and you believe in the mission, reach out.

Get in Touch →
Photographers
Real estate specialists across multiple markets
Drone Pilots
FAA Part 107 certified
Video Editors
Final Cut Pro or Premiere
Marketers
Paid ads, SEO, real estate experience
Work with us

Ready to get started?

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